Adnews, August 22, 2011
Dunkin' Donuts Opens Shop in Sims' Universe
New York Times, August 18, 2011
Recommended!
MADISON & VINE IS DEAD, But the Time to Invest
in Branded Content is Now
Scott Donaton, Advertising Age, July 24, 2011
'The Voice' Wins Product Placement Prize in June
Advertising Age, July 20, 2011
P&G's Bounty Picks Up Fans From Social Gaming
Games Grow up as Ad Medium; Brands Play Starring Role
Advertising Age, June 30, 2011
'Men of a Certain Age' Producer Addresses
Product Placement Critics
brandchannel.com, June 20, 2011
How European Media Companies Are Dealing
With Product Placement
Advertising Age, June 12, 2011
MORGAN SPURLOCK: Why I Sold Out
[Spurlock's documentary on product placement is chock full of...product placement]
CNN, April 24, 2011
"Thirsty, Simon? Or Are You Trying to Sell Us Something?
How Product Placement is About to Change British Television"
Daily Mail, January 24, 2011
VIDEO: Days of Our Lives' Called Out for
Outrageous Product Placement
Hollywood Reporter, Nov 16, 2010
Recommended!
Branding Comes Early in Filmmaking Process
New York Times, April 4, 2010
TV Product Placement Plan Confirmed
[UK will lift its longstanding ban on TV product placement]
The Guardian, Feb 9, 2010
Recommended!
Series Let Advertisers 'Boldly Go' Where
Few Have Gone Before
Advertising Age, May 7, 2009
Recommended!
Measuring Engagement: Audience Metric Exerts Increasing
Influence on Ad Spending
[Why CW's teen drama One Tree Hill is a cash cow for advertisers
despite poor ratings -- HINT: it's all about "engagement"]
Broadcasting & Cable, April 27, 2008
FCC Watchdog Presses Case for Enforcement
of Payola Laws
Wall Street Journal, June 8, 2005
Birth of a Sales Pitch
[the growing trend of product placement in songs and
Broadway musicals]
NY Times, April 23, 2005
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